Achieve Likability

Enchanting your customers is no easy feat. Guy Kawasaki spoke about the three pillars of enchantment in his 2014 Starkey Hearing Innovation Expo talk. In the first of a series of videos, Kawasaki focuses on likability. 

About Guy Kawasaki

Guy Kawasaki is the co-founder of, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a B.A. from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Facebook /guy
Website YouTube
Book Enchantment
Book The Art of the Start 2.0