You make hundreds of decisions every day. It’s likely that you believe you are in control when the time comes to make one of these decisions. But Dan Ariely argues that decision-making is not as rational as it seems. Ariely’s engaging 2014 Starkey Hearing Innovation Expo talk focuses on the subtle tricks our minds play on us.
Dan Ariely, Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors and his sometimes unusual experiments are consistently interesting, amusing and informative demonstrating profound ideas that fly in the face of common wisdom.